At M&S, we use various AI and ML techniques to build intelligent systems and algorithms to perform across a wide range of use cases.

Artificial Intelligence (AI) and Machine Learning (ML) are two of the biggest buzzwords in tech over the past decade. But what are they and how do we make use of them?

Artificial Intelligence systems demonstrate behaviors of human intelligence including, but not limited to:

• Learning
• Reasoning
• Problem Solving
• Knowledge Representation
• Perception
• Manipulation
• Social Intelligence
• Creativity

On the other hand, Machine Learning is a subset of AI -  defined as the study of computer algorithms that permit a machine to automatically learn through experience. ML does this by building mathematical models based on training data in order to make accurate predictions or decisions without programming explicitly. ML is typically implemented for projects that involve predictive modeling and identifying complex trends.

Our custom development team is comprised of industry experts that use video games, AR, and VR to bridge the gap between the physical and digital world, as they offer powerful new ways of interacting with people, content, and the world around us.

Video Games are one of the most powerful ways to engage, entertain, and educate users. Games are among the most interactive experiences a user can have in the virtual world which can unlock immense value when creating new experiences.

Augmented Reality (AR) adds digital elements to a live perspective often by using the camera on a smartphone. AR can drastically expand the way our devices assist us with everyday activities by overlaying digital content and information over real world context.

Virtual Reality (VR) is a complete immersion experience that blocks out the physical world. Using VR, users can experience a number of real-world and simulated environments. In other words, VR can bring you anywhere, helping you learn about different places and ideas by experiencing them virtually.