App Development & Custom Software

The M&S custom software development team has years of experience with various technologies, industries, and businesses of all shapes and sizes.

Whether you’re a startup, large enterprise, or somewhere in-between, we offer flexible terms to ensure a successful engagement.

Mobile Apps

A mobile application is a type of application designed to run on a mobile device, such as a smartphone or tablet computer. Generally, mobile apps must be installed from your device’s marketplace – App Store (iOS) or Google Play Store (Android).

Here are a few things to consider when deciding if a mobile app is right for your needs: 

  • GPS functionality
  • Camera
  • Microphone
  • Audio
  • Dynamic Content
  • Functional and Dynamic User Interface
  • Higher Performance
  • Daily Use
  • Real time features
  • Working Offline

    Web Apps

    Web applications are software applications that function similarly to mobile apps and work on mobile devices. The main difference between a web application and a mobile application is that web apps are accessed from the browser just like a traditional website, as opposed to being stored locally on your device.

    A responsive web application scales to fit the screen of the device the user is browsing on (phone, tablet, laptop, desktop, etc.)

    Here are a few things to consider when deciding if a web app is right for your needs: 

    • Generally shorter timeline to deploy, update, and maintain
    • User doesn’t have added friction of downloading an app
    • User can access your app directly from the browser.
    • Easier to acquire new users and drive traffic to your site
    • Broader reach/audience

    Artificial Intelligence/Machine Learning

    At M&S, we use various AI and ML techniques to build intelligent systems and algorithms to perform across a wide range of use cases.

    Artificial Intelligence (AI) and Machine Learning (ML) are two of the biggest buzzwords in tech over the past decade. But what are they and how do we make use of them?

    Artificial Intelligence systems demonstrate behaviors of human intelligence including, but not limited to:

    • Learning
    • Reasoning
    • Problem Solving
    • Knowledge Representation
    • Perception
    • Manipulation
    • Social Intelligence
    • Creativity

    On the other hand, Machine Learning is a subset of AI –  defined as the study of computer algorithms that permit a machine to automatically learn through experience. ML does this by building mathematical models based on training data in order to make accurate predictions or decisions without programming explicitly. ML is typically implemented for projects that involve predictive modeling and identifying complex trends.

    Augmented Reality/Virtual Reality/Gaming

    Our custom development team is comprised of industry experts that use video games, AR, and VR to bridge the gap between the physical and digital world, as they offer powerful new ways of interacting with people, content, and the world around us.

    Video Games are one of the most powerful ways to engage, entertain, and educate users. Games are among the most interactive experiences a user can have in the virtual world which can unlock immense value when creating new experiences.

    Augmented Reality (AR) adds digital elements to a live perspective often by using the camera on a smartphone. AR can drastically expand the way our devices assist us with everyday activities by overlaying digital content and information over real world context.

    Virtual Reality (VR) is a complete immersion experience that blocks out the physical world. Using VR, users can experience a number of real-world and simulated environments. In other words, VR can bring you anywhere, helping you learn about different places and ideas by experiencing them virtually.

    Platforms

    Many times, a narrow scoped piece of software is insufficient to achieve the desired outcome. This is especially true when it comes to the facilitating interactions between different times of users. Our team has experience building connected platforms across multiple technologies.

    A platform is a business model that creates value by mediating transactions between two or more interdependent groups (ex: consumer/producers). In order to facilitate these exchanges, platforms create large and scalable networks of resources and users that can be accessed on demand. With that in mind, platforms utilize network effects to create communities and markets that allow users to interact and perform exchanges.

    These are the four core functions of a platform:

    • Help build and engage a user base
    • Match one type of user with another (ex: buyer/seller)
    • Facilitate exchange of goods, services, or information
    • Standardize interactions for consistent user experience

    Firmware

    If you’re looking to build an innovative device, the firmware must be a primary consideration along with your hardware design. Our team has an extensive background in electronics, which provides  an elegant approach to building low-level software that interfaces with hardware of various types.

    Firmware is a specific computer software program that provides necessary low-level control for the device’s specific hardware. Firmware provides either a standard operating environment for more complex device software or acts as the device’s completing operating system for less complex devices, performing functions such as monitoring and data manipulation. Embedded systems, computers and their peripherals, consumer appliances all are typical examples of devices that contain firmware. 

    Implementing and Integrating

    Java

    Java

    Pyton

    Python

    C#

    C#

    C++

    C++

    C

    C

    HTML

    HTML5

    CSS

    CSS3

    JavaScript

    JavaScript

    TypeScript

    TypeScript

    Ruby on Rails

    Ruby on Rails

    Angular

    Angular

    React/React Native

    React/React Native

    Android

    Android

    Swift

    Swift

    Objective-C

    Objective-C

    php

    PHP

    Go

    Go

    Node JS

    Node.js

    SQL Server

    Microsoft SQL Server

    MySQL

    MySQL

    PostgreSQL

    PostgreSQL

    Amazon Web Services

    Amazon Web Services

    Oracle

    Oracle

    DevOps

    DevOps

    Microsoft Azure

    Microsoft Azure

    Tensor Flow

    Tensor Flow

    Unreal Engine

    Unreal Engine

    Unity

    Unity

    Artificial Intelligence

    Artificial Intelligence

    Machine learning

    Machine Learning

    …and more!