Artificial intelligence might sound like something out of a sci-fi movie, but it’s here now, and it’s transforming the way businesses operate. In this episode of Human Coded, we’re exploring three fascinating AI applications that are quietly (and sometimes loudly) shaping the world around us: classification, prediction, and computer vision.  

Imagine AI as a modern-day alchemist. Instead of turning lead into gold, it takes mountains of raw data—messy, unstructured, and sprawling—and turns them into something valuable, actionable, and even beautiful. But the process isn’t magic; it’s machine learning.  

Classification: Sorting the Digital Laundry  

Ever stared at a mountain of laundry and instinctively separated whites from colors, clean from dirty? That’s classification in its simplest form. Now imagine an algorithm doing this on an enormous scale, not with socks and shirts, but with emails, financial transactions, or customer reviews. It’s the invisible force behind your email spam filter and the reason your bank can flag a suspicious charge before you even notice it.  

Jay Mason calls it the “unsung hero” of machine learning. It’s everywhere, from determining whether you’re a happy or disgruntled customer based on the tone of your email to deciding if an online order is fraudulent. However, as Jay and Leo point out, classification is only as good as the data on which it is trained. Bad data? Bad AI. It’s like trying to fold laundry with greasy hands—messy and ineffective.  

Prediction: Your Business’s Crystal Ball  

While classification puts things into neat little boxes, prediction is more like gazing into a crystal ball. It doesn’t just categorize—it forecasts. Think weather predictions applied to customer behavior, sales trends, or even stock prices.  

Leo likens prediction models to the friend who always knows how a movie ends before you do. “You’ve got all the clues,” he says. “But where humans see a twist coming, prediction models see a thousand potential endings and pick the most likely one.” That’s how businesses anticipate customer churn or forecast demand for products during a summer heatwave.  

But there’s a catch. Prediction models need data—lots of it. If your data is incomplete or biased, it’s like relying on a weather app that only checks the temperature in one city. The results might seem accurate at first, but over time, cracks appear, and trust erodes.  

Computer Vision: AI That Sees  

If classification is sorting and prediction is forecasting, computer vision is observing. It’s what allows machines to “see” the world through images and video. From detecting defects on an assembly line to powering facial recognition software, computer vision is where AI starts to feel a little magical.  

Jay says it best: “It’s the moment you realize your phone knows more about what’s in your fridge than you do.” Whether it’s Google Assistant suggesting recipes based on a photo of your pantry or a factory robot inspecting products for quality control, computer vision turns images into insights.  

But it’s not without its challenges. Leo points out that while computer vision can recognize millions of images of bicycles, the first time it sees a tricycle, it might be completely stumped. Humans excel at understanding context; machines are still learning.  

The Ethics of AI: Balancing Power with Responsibility  

As with any powerful tool, AI comes with responsibility. Poor-quality data doesn’t just lead to mistakes; it can reinforce harmful biases. Jay shares a cautionary tale about a tech company that used AI to streamline hiring. The algorithm, trained on years of biased data, ended up favoring the same demographics that had been historically overrepresented. The result? A PR nightmare—and a valuable lesson for the rest of us.  

AI isn’t a silver bullet. It’s a scalpel. When wielded thoughtfully, it can cut through inefficiency and bias. But careless handling? That’s where businesses stumble.  

What’s Next for AI in Business?  

Jay and Leo agree: most businesses are sitting on a goldmine of untapped data. The problem isn’t a lack of information—it’s a lack of action. Imagine a football coach with a perfect playbook but no one to execute the plays. That’s where AI steps in.  

Start small. Look at what your business already has—customer data, transaction history, or even sales patterns—and ask how you could use it to make better decisions. Maybe it’s identifying your most valuable customers or predicting which products will sell out during the holiday rush. The key is to take the first step.  

As we navigate the rapidly evolving world of AI, it’s clear this technology isn’t just about efficiency or innovation—it’s about reimagining what’s possible. From sorting digital laundry to predicting the future and giving machines the power to see, AI offers endless opportunities for those willing to embrace it thoughtfully and ethically.  

Take your first step into AI Integration with M&S Consulting’s AI Roadmap

In today’s fast-paced business environment, innovation isn’t just an option—it’s a necessity. Rapid advancements in Artificial Intelligence (AI) are reshaping industries, offering unparalleled opportunities for those who are ready to embrace change. At M&S Consulting, we understand that navigating this transformation can be daunting, which is why we’ve created the ultimate guide to help you harness the power of AI: our AI Roadmap.

The AI Roadmap is more than just a guide; it’s your strategic partner in the journey towards AI integration. As businesses grapple with increasing competition and evolving market demands, AI stands out as a critical tool for enhancing efficiency, making informed decisions, and gaining a competitive edge. However, the path to successful AI implementation is complex. Our roadmap is designed to simplify this process, offering a clear, structured approach to integrating AI into your operations.

Our comprehensive AI Roadmap covers all the essential steps you need to take to seamlessly incorporate AI into your business:

  1. Understanding Your Business Environment: Align AI initiatives with your business strategy, navigate regulatory requirements, and assess your existing resources.
  2. Defining Your AI Strategy: Evaluate your data quality, develop a robust data and analytics strategy, and prioritize AI use cases to meet your business goals.
  3. Identifying Machine Learning Applications: Explore various applications of AI, from classification and prediction to computer vision and generative AI.
  4. Leveraging Built-in AI Capabilities: Integrate AI into your core systems, office tools, and customer-facing applications to enhance productivity and efficiency.
  5. Defining & Implementing Your Data Platform: Establish secure data storage solutions, integrate diverse data sources, and implement strong data governance practices.
  6. Developing Machine Learning Applications: Train, tune, test, and refine AI models to ensure they deliver accurate and reliable results.
  7. Implementing Smart Automation & Workflows: Combine AI with your enterprise systems to automate tasks, optimize workflows, and manage machine learning operations.
  8. Communicating & Training Stakeholders: Facilitate adoption of AI tools, provide training for users, and continuously improve based on feedback.

Ready to Transform Your Business?

The journey to AI integration is a strategic endeavor that requires careful planning and expert guidance. With M&S Consulting’s AI Roadmap, you’ll have a clear, actionable plan to navigate the complexities of AI and unlock its full potential for your organization. Don’t miss out on the opportunity to stay ahead of the curve and drive your business toward future success. Fill out the form below to download our AI Roadmap and start your journey towards transformative AI integration today!

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Authors

Jay Mason, Associate Partner

Jay Mason
Associate Partner,
Director of AI and Emerging Technology

Leo Tomé, Digital Transformation Consultant | Digital Strategy | AI | Implementation & Scalable Information Architecture

Leo Tomé
Digital Transformation & Strategy, AI, and Implementation & Scalable Information Architecture