Turning Internal Tools into Scalable Solutions
InnovAgents is an M&S Consulting venture born out of necessity. After years of delivering Salesforce consulting projects, the team repeatedly ran into the same issues—missing features, clunky workflows, and common pain points across clients. Instead of continuing to build custom solutions for each engagement, they started building apps that could scale.
The result? A suite of Salesforce-native tools that feel like part of the platform, not bolted onto it.
What Makes InnovAgents Apps Different
Most apps on the Salesforce AppExchange fall into two camps: side projects by solo developers, or visibility plays from consulting firms. InnovAgents is doing something different. Each product is:
- Purpose-built to address widespread gaps observed across many implementations
- Developed natively inside Salesforce for a seamless user experience
- Continuously improved based on real feedback from early users
- Supported by a dedicated team with product discipline and customer care
From design to delivery, these apps are made to feel like Salesforce itself built them.
Built Around Real User Pain
The team doesn’t chase shiny ideas. Instead, they validate needs through hands-on experience, data, and patterns seen in client work. For example:
- Splash Announcements started as an internal tool to notify users about new releases. Every client asked for customization and urgency controls—so those became core features.
- FundOps grew from conversations with entrepreneurship networks in West Virginia. The team saw firsthand how fragmented the funding process was, and built a central collaboration tool for founders, investors, and ecosystem partners.
This feedback loop is at the heart of every release.
The Value of Going Native
Why build natively in Salesforce? Because speed matters. Usability matters. Familiarity matters. InnovAgents apps avoid popups, modals, or unnecessary integrations. They feel like part of the platform and require little to no learning curve.
The apps stand out not just because of what they do—but how they do it:
- Faster load times and seamless data access
- Lower total cost of ownership
- Simple, intuitive interfaces
- Easier adoption by teams already working in Salesforce
Staying Ahead in a Fast-Moving Ecosystem
Salesforce is always evolving. Rather than compete, InnovAgents complements. As Salesforce focuses on large-scale innovation and broad capabilities, it often leaves smaller usability gaps untouched. InnovAgents moves quickly to address those gaps—while keeping prices accessible and user needs front and center.
This makes InnovAgents an asset to the Salesforce ecosystem, not a competitor. They’re paving the roads that connect the platform’s highways.
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