More often than not, a project sponsor is thought of somebody whose responsibility is to secure project funds and participate in the victory lap after project completion. But an “engaged” project sponsor with vested business interests and involvement in the project from the project kickoff to the project closure can mean the difference between a project success or a project failure. One of the reasons why projects fall short is the lack of executive sponsorship and executive management buy-in. Some key responsibilities of a sponsor include: Defining the project; Securing an executive buy-in on the project Providing a clear direction for the project … Read More