Affle, a mobile media innovator based in Singapore has been working in stealth, start-up mode for a number of months and is ready to begin outreach to customers and partners as well as others following the fast-growing mobile media industry. Affle required the ability to manage content quickly and easily while presenting a unique site that was friendly to mobile handset users as well as large mobile operators that they partner with.
Affle chose M&S Consulting for our unique web technology and strategy implementation experience. M&S built a complete web presence with a database back-end content management system (CMS) that allows Affle’s multinational content managers easily collaborate to keep their content updated as quickly as their organization is growing. With a clean and minimalistic design that draws focus on the truly interesting content Affle is able to present about its unique business, http://affle.co.uk was launched. M&S was also able to implement search engine optimization (SEO) best practices in order to get affle.co.uk quickly found, indexed, and ranked highly by search engines.
With a new web site built on a CMS within weeks, Affle was able to continue its public relations efforts more aggressively, reaching news outlets easily and recognizing its valuable business partners. With multiple forms of sharing information (text, images, audio, and video), Affle was able to take advantage of the power of Web 2.0 media. Affle has since taken on investment from Microsoft and continuing on the growth path with their innovative mobile offerings.