Salesforce professionals will tell you the importance of obtaining and keeping certifications. Certifications demonstrate a set of skills and knowledge that are valuable to peers or potential employers. For an organization, the process of obtaining and maintaining certifications ensures that the holder understands best practices and is up to date with changes to the platform. In short, a certification should demonstrate that the holder has a true grasp of the subject material. However, that is not always the case. The single-minded pursuit of certifications puts the focus on passing a test; often, the knowledge gained doesn’t translate into functional knowledge … Read More